Access to Chulalongkorn University's Executive Director via Digital Persona
Dr. Worsak, the outgoing Executive Director of Chulalongkorn University—Thailand's top university—retires in summer 2024 and will pass the leadership to Dr. Nathanart Chotipimai. Despite his retirement, Chulalongkorn's staff and students can still interact with Dr. Worsak through a Digital Persona representing the former executive director.
Crafting a Digital Persona from an Impressive Career
Dr. Worsak, with a distinguished career spanning over 50 years and numerous publications to his name, has been represented in a Digital Persona. The FRAIA delivery team dedicated two weeks to gathering and organizing Dr. Worsak's background information and conducting a comprehensive personality test. This information was used to create a Digital Persona that reflects Dr. Worsak’s characteristics and achievements.
Interactive Advice from the Digital Persona of the Former Executive Director
The staff and students of Chulalongkorn University engage with Dr. Worsak’s Digital Persona, which provides answers and advice. The FRAIA implementation team enhanced this interaction by configuring the Digital Persona to facilitate various dialogues and processes through Purpose-Driven Conversations (PDCs). This allows the digital Dr. Worsak to assist with daily administrative tasks and guide users through common university procedures, such as career guidance, developing entrepreneurial skills, exam preparation, lecture explanations, global perspectives, data-driven decision-making, and professional networking.
Leveraging the Digital Persona to Enhance University Branding
Chulalongkorn University employs their Digital Persona to highlight their focus on AI technology, attracting both domestic and international students. Collaboratively, Chulalongkorn students and the FRAIA team continuously enhance the Digital Persona of Dr. Worsak by adding new features and expanding its Purpose-Driven Conversations. The Digital Persona operates as a part of the FRAIA Enterprise service, hosted on university servers and powered by the advanced Mistral MoE 22 language model.
